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Hummer Pushing its "Light Cigarette"
Hummer will be launching a new ad campaign today to remind consumers that they sell TWO models – the H2 and the smaller, cheaper H3. Hummer feels they've been too long associated with the behemoth H2, so the new commercials, touting the smaller H3 and featuring some Belgian magician, will shock you with their impressive claims of 20 miles per gallon and only a $30,000 price tag. Yes--once you see the ad in which an H3 drives right past a gas station, you will be effectively reeducated about the the H3's size, fuel efficiency and maneuverability, and thus have no choice but to run out to the nearest dealership, float a loan, and join the ranks of the insecure losers from Hummer's last baseless ad campaign.
UPDATE (Aug 15): EWG has just launched a new Sign-O-Matic tool to parody the McDonald's/Hummer partnership. Make your own hilarious golden arches signs and send them to your friends.
I think it's safe to say... that you completely missed the point.
Shaun,
What point does Matthew miss? Do you believe that he's actually endorsing the Hummer? If that's the case then I'd encourage you to do some research on "sarcasm." Once you've grasped the subtleties of that literary device you'll see that he's right on target.
Your add on hummer h3 is offensive. GM is attemting to be enviro sensitive and you spit in its face...
You want more foreign imports?
Aww...poor GM. Look at all that spit covering your face. How about instead of producing more crap SUVs, they actually build a car that gets some decent mileage, doesn't contribute to foreign oil dependency so greatly, and won't give our kids asthma attacks?
You poor thing--thinking that GM is "trying" to be "sensitive." Its amazing just how "sensitive" falling sales will make a company.