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September 13, 2006
McDonald's ad chief resigning in McHummer shame?
Oh no! According to Forbes, McDonald’s marketing chief Bill Lamar may be resigning soon amidst the “dubious call of putting toy Hummer replicas in Happy Meals.”
That's odd. In a post last Friday, I wrote of the Hummer promo that “the marketing experts who conceived it are out looking for new jobs.” It was just a joke, of course, but now I'm worried about the second part of my speculation--the part about the poor guy having a heart attack from all the Hummer backlash.
I'm hopeful that last one doesn't come true, and as long as he ate more McSalads than McGriddles (both of which are his brainchildren) then he should be alright.