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« Which is the real Chevron? | Main | Deceptive incentives »

Hey, if it works for pollution . . .

Feeling guilty about cheating on your sweetheart or spouse? Now you
can pay to have your cheating offset by Cheatneutral, a UK startup.

For just £2.50, “Cheatneutral offsets your cheating by funding
someone else to be faithful and NOT cheat. This neutralizes the pain
and unhappy emotion and leaves you with a clear conscience.” The
entrepreneurs behind Cheatneutral have been taking to the streets of
London to promote their new service: Check it out

OK, Cheatneutral is a joke. But the folks behind it argue that carbon
offsetting – the practice of balancing the global warming emissions
of your jet travel or other carbon-emitting activity by paying a fee
to be invested in clean energy – is also a joke. Find out more here:

« Which is the real Chevron? |