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July 27, 2007
Pepsi to label Aquafina tap water
Ahh . . . there's nothing quite like a cold refreshing bottle of $2 tap water.
In a surprising decision to call a spade a spade, Pepsi has agreed to change the label on its Aquafina bottled water to list its source: public reservoirs. From the Reuters article:
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.
The label will read "Public Water Source", which is really just a vague way of saying "Tap Water." Coca-Cola's Dasani is also purified tap water.
I highly doubt that the new labeling will even put a dent in Pepsi's bottled water profits, but it's a step in the right direction, and proof at least that complaints about the environmental disaster that is bottled water are reaching the right ears.
Looking for a great reusable water bottle? Ask EWG has you covered. For more on the water fight, check out Think Outside the Bottle.
Comments
You have sadly been the victim of misinformation. It is not as if this is some secret. Pepsi and Coke have always had the source of the water at least in smaller print in their ingredients. Furthermore, the purification is rigorous and expensive. SO lighten up and gt informed!
Posted by: Pat | July 31, 2007 9:00 AM
What? Misinformed by Reuters? It can't be true!
I think Pepsi's decision to make it obvious that the water they're selling is simple tap water is pretty significant. Even if it has been on the bottles all along, many consumers haven't realized that they can get essentially the same product for 10 to 20 times less with a simple carbon filter.
Posted by: Amanda | July 31, 2007 11:12 AM
For me the allure of bottled water is how convenient it is! I drink a lot of water and I like to be able to grab it and take it on the go with me. I try to reuse my bottles and fill them again but I do buy bottled water. Basically, my biggest concern is the quality and safety of the water I'm drinking and I know that Aquafina is coming from a safe source. I would much rather drink that instead of water from a public water fountain!
Posted by: Matilda | July 31, 2007 2:07 PM
They did a story on this back in 1999 or 2000. Wasn't a big deal back then and won't be now. People enjoy the taste of 7 step purification process water. The purity of Aquafina is hands down
more pure than the leading spring water.
Posted by: Tony | August 3, 2007 1:22 AM
Bottled water is a huge scam, highlighted by Pepsi's ploy to fool consumers. Check out our top-five reasons on why people shouldn't drink bottled water!
Posted by: Mr. List | August 16, 2007 2:01 PM