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« Rotten eggs in Versailles, PA | Main | The unknown toothpaste hero »

SMM: Return of the Sign-O-Matic

By Amanda

About a year ago, McDonald's thought it would be a good idea to put miniature Hummers in children's Happy Meals. About a year ago, EWG decided, "Wow, that's actually a really lousy idea."

And so began the Ronald McHummer campaign:

McDonald's often emphasizes its "long-standing global commitment to environmental protection and leadership."
So why did they give away 42 million toy Hummers in Happy Meals? The fast-food chain that helped make our kids the fattest on Earth cut a deal with General Motors to sell future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military.

And the best part? The sign-o-matic. Users could create McDonald's signs and vote on their favorites. The website's still up and you can still use it to make signs; I came across this awesome one from Philonoist yesterday:

So for today's multimedia, I invite you to go and make up your own McDonald's sign. Think yours is particularly funny? Send it to me and maybe I'll post it here next week!

PS: Don't get the cheezburger joke? icanhascheezburger.com

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