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« A rock and a hard place: Mercury pollution from common household products | Main | It's not just about the weather any more »

SMM: Do you feel pretty?

How can you turn $10 into $50,000 and help us expand Skin Deep all at the same time?

One of the amazing things about the internet in general, and social media in particular, is the way in which philanthropy is no longer just for the old and wealthy. New giving programs put the emphasis on simply making a donation -- not on how much you donate.

Now, the Chase Foundation has teamed up with Facebook and the Causes application to present the Facebook Giving Challenge, where it's not amount of money donated that matters -- it's the number of donations. Each day the cause with the most donors gets $1,000, and at the end of the month the cause with the most donations overall will get a $50,000 grant to apply to their work.

That means that a $10 donation to EWG's I Feel Pretty cause will not only add another product to the Skin Deep database, but will also help us win $1,000 or even $50,000. Your $10 could be the $10 that puts us over the top! Plus, the person who recruits the most friends to the cause gets an organic cotton Pesticide Guide tote bag filled with the top safest products in Skin Deep.

Isn't it amazing how far $10 can go these days? If you're already on Facebook, join the cause and make sure to tell your friends. If you're not on Facebook, here are simple instructions for joining (it only takes a few minutes!) or spreading the word.

« A rock and a hard place: Mercury pollution from common household products |